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SONDER+FORM is a female-led brand development studio helping the innovators, the serial entrepreneurs, and the visionaries.


who we are.

SONDER+FORM is a Brand Development Agency comprised of creative visionaries whose goal is to breathe new life into your brand.


Led by branding strategy expert, Emily Stencel, our Canada + Los Angeles based teams will guide you through recreating your business' Form + Function.


We want to help you SHED YOUR SKIN + SHARE YOUR STORY so that we can transform + rebuild your brand on an authentic foundation.




No two business owners, brands, or origin stories are the same. Through this intensive first step, we work to uncover what makes you unique in order to establish a unified vision, voice, and message for your brand.

visual design +
branding materials

Our talented in-house graphic designers, photographers, and videographers will work directly with you to create custom-tailored branding materials and content that is as authentic as your brand and story.


From offline to online, we help clients establish an infrastructure that leverages the most current communication tools and optimises their reach to the communities that align with their brand.


Our experienced team helps businesses evaluate growth opportunities and develop a holistic franchise model that covers every facet of expansion to other markets, ranging from training employees to brand implementation.

Our goal is to help you shed your skin and rebuild your brand on an authentic foundation.

our clients

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