Starting from the very root of the brand, we identified Westdale Pilates’ core values in order to transform their whole business from an in-studio space to an online fitness website. We took a deep dive into their brand identity, which allowed us to develop their marketing tactics and develop a strategic social media plan in an organic way that was aligned with the company’s ethos. With clear creative direction, personalized photography and videography shoots were executed to generate custom-tailored content that showcased the company’s unique identity.